Project overview
Savvy Games Group wanted a headquarters that reflects an ambitious, creative gaming culture while still reading as a polished, international workplace. The mission was to build an interior that reveals itself in layers—so each visit feels fresh—while supporting high performance, comfort, and community across five floors in KAFD.
Key requirements
Versatile work environment across multiple floors with clear user journeys and identity
Mix of executive and standard offices, collaboration areas, quiet pods and meeting rooms
Gaming rooms and a multi-purpose hall for community and events
Media production and live streaming studio infrastructure
Smart-building technology, strong acoustic and lighting performance, and ergonomic comfort
Sustainable approach and durable materials with maximum daylight access
What IDWORKS delivered
Concept development translating Savvy’s mission and vision into spatial experiences
Multi-floor space planning and programming for diverse teams and activities
Interior architecture and detailed design (finishes, lighting, acoustics, and brand elements)
FF&E strategy balancing performance, comfort, and playful brand energy
Turnkey coordination and fit-out delivery, including technology-ready spaces
Design solution
The design balances a matured international aesthetic with youthful vibrancy. A calm grey foundation is layered with bold brand accents—blue for focus and innovation, purple for a creative/futuristic tone, and red for social energy. Materials are chosen for both durability and visual richness: concrete-look LVT for an urban edge, wood grain vinyl for warmth, select marble accents to elevate key moments, and carpets and acoustic panels to support comfort and sound control. The layout reinforces cross-functional collaboration through social hubs, flexible collaboration areas, and intuitive circulation, all supported by abundant natural light.
Design story
The project narrative is ‘always something new to discover’. Instead of a single design gesture, the headquarters is composed as a sequence of experiences—colors, textures, graphics, light, and activity interacting across the floors. Brand language appears as playful cues (e.g., ‘Player’ moments and ‘Play’ energy) while still maintaining a premium workplace feel. Acoustic comfort, thoughtful lighting, and ergonomic planning were treated as core design drivers to ensure the space is not only bold, but also deeply usable and wellness-focused.
Outcome
The completed headquarters delivers a dynamic, high-performance workplace that supports Savvy’s creative identity and daily operational needs. The layered design approach creates memorable spaces for collaboration and community, while comfort-driven acoustics, lighting, and ergonomics enable focused work and long-term user satisfaction.
